Creative Leader, Brand Strategist & Visual Systems Architect
I believe great design starts with clarity, structure, and a strong brand foundation.
For 20 years, I’ve brought complex ideas to life across digital, print, social, and experiential platforms, blending strategic intent with creative curiosity. I lead teams by elevating the work first—guiding collaboration, storytelling, and execution toward cohesive, purposeful outcomes.
Overall Cool Kid
Life moves fast — and I wouldn’t have it any other way. Off the clock, I am a mom, dog parent, and devoted couch-coach for Cleveland’s sports teams, cheering loudly, analyzing plays, and occasionally believing my enthusiasm might influence the score.
My Style
If I had to describe my design style, it would be like my favorite ice cream: Chocolate Chip Cookie Dough.
The vanilla base is the foundation — strong design principles, clean structure, and strategic thinking that keep every project grounded. It’s the part you can trust: the grid, the hierarchy, the brand voice, the clarity.
Then come the chocolate chips and cookie dough chunks — the irresistible moments of delight. The textures, the inventive details, the creative twists that make a piece memorable. Those mix‑ins are the personality, the spark, the “I didn’t expect that, but I love it.”
My work lives in the balance between the two: dependable fundamentals with irresistible pockets of creativity.
-
Clarity — Design should communicate, not complicate.
Collaboration — The best ideas come from shared thinking.
Consistency — Brands thrive when every touchpoint feels connected.
Curiosity — Exploration leads to better solutions.
Craft — Details matter; they build trust and elevate the experience.
-
I lead with empathy, communicate with clarity, and design with intention. I believe creative teams do their best work when they feel supported, challenged, and inspired — and my role is to set the vision, remove obstacles, and create the conditions where strong ideas can thrive.
I’m at my best when I’m:
Guiding concept‑to‑execution workflows
Evolving brand systems
Directing integrated campaigns
Building processes that make creative work smoother
Turning complex problems into simple, beautiful solutions
See more about how I work.
-
Design is both structure and surprise. It’s the discipline of making things clear and the joy of making things delightful. It’s the vanilla and the cookie dough.
And I wouldn’t have it any other way.